There's a case of double standards going on in print. Or is it triple standards? Either way, it's fair to say that controlling consistency in colour in a world of hard copies and soft proofing throws up a lot of standardisation issues that are anything but regular.
The first number to remember is 12647. Or ISO 12647, to be exact. Printers face a multi-coloured minefield in the search for this standard. And – if you'll humour me as I plumb the depths of colourful puns – it's a complex complexion saturated with value judgements and infused with shades of intricate detail, making it more than a little difficult for the average print journalist to illuminate the issue.
Basically, you could gather from that that I don't fully understand it (and also that I've pawed the pages in my thesaurus bearing entries for 'colour', 'hue' and 'shade' until the ink ran).
Now that my fount of synonyms has run dry, I'll turn to another journalist to spell it out. In a recent PrintWeek Product of the Week, Karen Charlesworth called ISO 12647 "a definition of the necessary parameters to ensure a reliable match between proof and print" as she reviewed a tool to help printers comply with the standard. And as the case for soft proofing becomes, erm, hard to ignore, any tools that helps bring regularity to colour quality are worth having. Especially as that standard now has a version for every colour of the rainbow, or at least, for seven different pre-press and print processes. There's a whole fleet of options for investment. The Guardian, for instance, has just picked ICS's Remote Director as it moves to soft proofing in its repro department, all the while angling for the lucky number 7 strand of ISO 12647.
In a one-standard-fits-all world, we could end there. But wait, there's more. It's all well and good to match colours from proof to press, but that relies on the substrate, the ink, the press, the RIP and, of course, the viewing conditions. For the latter, printers can also turn to ISO 3664, a standard that should be as at home in the print room as it is in the dark room.
If anyone else, like me, is still trying to get on speaking terms with these ISOs, I would advise trepidation going forward. Because according to print body Fogra, there's another standard on the way, this time the memorably titled 'TS 10128' for press specification. With only scarce details to go on, I won't pretend to offer educated advice on the looming standard, other than to say we'll be hearing more in the future.
So the holy trinity of ISO 12647, 3664 and the impending 10128 answer my first question – it is set to be a case of triple standards. And considering the constant developments and various incarnations spawned by ISO 12647, and the fact that colour management policy can be just one component of an overarching quality system like ISO 9001, you'll need to keep your wits about you to continue to play print by numbers.