in

Impressions - Asides on offset and digital dialogue

October 2007 - Posts

  • Going off the grey card makes me see red

    Kodak's decision to discontinue its grey card and colour separation cards saddens me. These tools travelled in the gadget bags of the two photographers who inspired and educated my interest in image reproduction, which is what eventually led me to PrintWeek and my print geekery.

     

    I still remember that the basics of colour reproduction are get the tonal range right, then get the greyscale neutral, then worry about the memory colours and only then worry about any exact colour matching. These cards were a failsafe and visually obvious way of making sure those rules were followed, and provided a visual indication if things had gone awry.

     

    Kodak may argue that as the process of image reproduction has become digitised and automated the need for tools to check to ensure quality and process control has diminished. I'd argue the opposite, with more and more of the workings hidden from view, simple tangible checks that relate to visual, physical objects become even more important, especially for instances when things go really wrong. When the software goes awry you need to go back to basics. These tools provide a compass to help you find your bearings when everything ICC is all out to sea spectrally. Chucking them overboard seems like a regretable step to me.