With the global banking sector in meltdown, you would forgive printers for a having negative outlook. However, the latest BPIF Directions survey released yesterday shows exactly the opposite with almost half of the respondents believing their spring profits will be better this year than last.
Are we kidding ourselves, blind to the realities of the current financial crisis, or is it possible that the current storm raging in the banking sector will not rain on the print industry?
Across the financial world the venerable have become the vulnerable. Indeed, the shockwaves have been felt outside the City and in many other industries. Printing has not escaped unscathed as the demise of Quebecor World stands witness.
The debt party is over and, as is all too often the case, the calm that follows the party has been quickly replaced with a severe hangover. But has print really thrived in the years of plenty that we have recently experienced? And if not will it suffer in the decline?
Over the past five years, while bankers have been buying up small islands on the back of their bonuses and Brown has been hailing the astonishing growth across the UK, the print industry did not join the dance, to use Chuck Prince, now former head of CitiGroup’s unfortunate analogy.
Margins have fallen dramatically; private equity investment, itself a product of the debt boom, has driven down prices and the bull market that thrived during the boom and saw the value of the FTSE 100 almost double since it bottomed out in 2003 has, if anything, closed off the possibility of a floatation to companies in the print industry, dominated by smaller players.
Alistair Darling has called for a return to “good old-fashioned banking” and the credit crunch may bear out his wish. Asset-backed lending, the most common form of finance for printers, is a classic example of old fashioned banking and more competition in this marketplace would benefit printers. It may be more expensive in the short run but an increase in regulation will probably be of ultimate benefit to the ABL industry.
In addition printers have not been as guilty as other industries on piling on the debt to fund a mirage of growth so will not find themselves short in the oncoming crisis. Quebecor excepted – its parent company thought it acceptable to load up $5bn of debt.
Indeed, it is a good thing for the industry as a whole that the debt pool dries up. Each printer can now compete on an even keel with private equity backed loss leaders unable to push prices lower and lower and debt weighing heavily on the bottom line.
There is no doubt that a prolonged recession would hurt the print industry as it would the rest of the UK. But the factors driving this recession, debt and overinvestment are not diseases plaguing in the industry today. Print has not drunk from the poisoned chalice; it is not unreasonable to suggest that it will not therefore be poisoned.