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Typographic chocolatiers

The Dutch are great typographers : Jan van Krimpen is one of the best known names in type design, and Enschede is one of the world's foremost type foundries. Little surprise then the Dutch love-affair with typography extends even to that country's chocolatiers.

Chocolate letters is one traditional food that has been thriving on the mass-market place in the Netherlands for 150 years. As design forms, chocolate and the alphabet share several historical aspects: both forms are freshly manipulated by each new generations of practitioners; they relate to advances in 19th-century moulding techniques; and they appear as large popular forms during the Industrial Revolution. Today, chocolatiers refer to chocolate letters as ‘novelties’ just as the type world categorizes 19th-century decorative alphabets as ‘novelty faces’. These intriguing edible letters are based upon various sturdy type forms, such as the handsome slab-serif letters made by Droste or the child-like forms by Weber. For children, chocolate letters are a delightful ephemeral way to encounter the alphabet.

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About caroline Archer

Caroline has worked in the typographic industry since 1988. She has a holistic approach to the subject being not only a practicing typographer but also a teacher of its theory, a researcher of its history, and a writer and journalist championing the typographic cause.