|
First published in the late 1950s Plastics Today was produced by the Kynoch Press, Birmingham for ICI. Printed quarterly it kept readers abreast of developments and technology of the wide range of plastics made by ICI.
Produced in seven languages including English, French, German, Italian, Portuguese, Russian and Spanish, Plastics Today was a rare example of a multilingual publication produced at a time when only 18% of the UK’s print buying budget was spent on foreign-language work and only 20% of literature was designed specifically for overseas consumption.
Typographically advanced, the Kynoch Press originally conceived Plastics Today but a number of issues were placed with the London agency, Fletcher, Forbes, Gill.
Produced using the newly introduced A4 paper size, its modernity was reinforced by the use of the recently released Univers typeface.
Innovation was also found in the range of plastic substrates it used as well as new graphic techniques such as issue Number 14 (1962) which displayed a repeated montage of British road signs – graphic repetition which was later to become the hallmark of Pentagram.
|