Targeted direct mail campaigns remain vital for businesses during the credit crunch, despite the pressure to reduce ad spend, according to Adare.

Unfortunately Steve advertising, print and construction are the first hit in any recession and we are in a recession! So Adare wiill suffer from the lack of spend in this area. A `Change` strategy plan to survive is required now. What do we actually mean by “change”? The word has become commonplace in organisational language, but it means different things to different people, and depends hugely on the perception of the person in question. To someone who has never been involved in change, a minor shift in work pattern may seem like the end of the world; but to an experienced and enlightened change champion, even large changes can seem like routine events. Open your mind up to the `Challenges` we face in a global trading environment to be successful. Colin Thompson Cavendish www.cavendish-mr.org.uk