Daniel,
Polestar are not winning the race, no one is.
Take some time and have a look at the report and accounts from as many UK web offset companies as you can find.
Add the results together, and you will be shocked. Polestar, the race leaders, should be particularly interesting to you.
Something needs to happen to save the web offset industry in the UK, and I fear that consolidation and rationalisation are the only way forward.
Ask yourself how many web companies have closed in the last 10 years. 2 have closed this year alone, and given recent news and the current financial climate they will not be last.
I am sure some of you on this thread have some ideas, and I for one, am all ears, but please keep it real!