You've all already covered the '30 minute drive' topic so I won't comment on this, only to say that I think I could do it in my Lexus.
So, onto the next most ridiculous point of the article:
11 polylines????
Looking at the current plant list and offering at the moment, I'd say this investment is a bit of a gamble.
Polywrapping is a totally different market to the field they are in as a business at the moment both from a sales and operational perspective.
I'm guessing they think they'll fill 11 lines with the current dataforce client list, cross selling to their DM and transactional clients, topped up with new business? Mmmmmm, curious... I make that about 2.5million packs per day at average running speeds \(24 hour running) to get close to making it pay.
DSCi, I hope you've got some nice contracts lined up, and are ready to capture some serious market share, because if you don't then you're going to come a cropper!
Getting too big for their boots I wonder?
Good luck though...
Ah haa