If you’re the head of a printing company and you have a senior position that needs filling, there are lots of different factors that you need to take into consideration. Aside from a CV jam-packed with experience, one of the biggest conundrums is whether you opt for a candidate who already knows the industry inside out and is currently working in print, or do you gamble and go for an outsider: a candidate who has made their name in another sector and could cast a fresh eye on the industry and more importantly on your business?