This question has come in from a reader:
Are you able to help with this one, I’ve tried googling
and the BPIF website but can’t get a definitive answer on this
When specifying a paper size which comes first Height x
Width or Width x Height, it’s causing a few heated discussions here and studio
say because of x y co-ordinates it’s W x H but production say it’s H x W – is
there a standard for the print industry?
Alan Manger, Jarvis Print
This is a
very interesting question. I have struggled to find a definitive source but I'm
hoping someone will dig out their old London College of Printing course notes.
Having canvassed a selection of veteran (ahem, perhaps "highly-experienced" is a better description) print pros, they are all adamant that it is H x W - the spine dimension is always first.
That way, if the
dimensions are 297x210mm there is no need to say "portrait" because everyone knows
what the orientation should be.
Apparently they used
to use some sort of mnemonic at LCP to help students remember this, something to do
with going down the stairs and out of the door - am trying to find out precisely
what that was too!
Perhaps this explains
why your production dept was so adamant about it being H x
I will continue to
try and find a definitive reference for you - if anyone can point me in the direction of such a thing, would be most grateful.