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Three negotiation strategies that stop print buyers landing in trouble

Print buyers have an easy job at the moment. All they need to do is to push on price and the printer will give way. And if a print company doesn't do this it's no problem. All the buyer has to do is to find another printing company. But sometimes this strategy can land a print buyer in trouble...

Posted to A Print Buyer's Perspective (Weblog) by Matthew Parker on 05-25-2012
How using a service level agreement prevents disaster when introducing new print suppliers

Have you noticed that we live in a tick-box culture? Everyone wants to be able to put a big tick beside each of their task. That big tick means: job done, I can forget about that now! But introducing a new print supplier is not something that you can easily put a big tick by. As you start working with...

Posted to A Print Buyer's Perspective (Weblog) by Matthew Parker on 05-06-2011
Does your negotiation use the three planning essentials?

Breaking up is hard to do, sang Neil Sedaka. His number one hit has been heard by thousands of people all over the world. And there have been over thirty cover versions. Everybody knows that breaking up is hard to do. But Neil is wrong. Breaking up is surprisingly easy to do How many times have you walked...

Posted to A Print Buyer's Perspective (Weblog) by Matthew Parker on 04-22-2011

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