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Why staring into a crystal ball will make you a better print buyer

I have an important client meeting next week. I wonder how the meeting will go. It would be great to be able to see into the future and know the outcome. But actually I have a fairly good idea of what will happen at the meeting. I have done the equivalent of staring into my crystal ball. I have done...

Posted to A Print Buyer's Perspective (Weblog) by Matthew Parker on 06-03-2011

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