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Why you should choose a printer on more than price

I love my phone. I love the keyboard. I love the navigation software. I love the way it reads my e-mails to me. These are all features which I willingly pay extra for. I don’t just choose my phone on price. So why do we choose a print supplier on price? If the print you buy is no more than a valueless...

Posted to A Print Buyer's Perspective (Weblog) by Matthew Parker on 07-15-2011
Why print buyers must remain in control of print specification

Would you build a house without an architect? Would you fly in a plane without a pilot? Go to a restaurant without a chef? Or have an operation without a surgeon? So why would you specify print without involving a print buyer? But this is a situation that many print buyers let happen! They take instructions...

Posted to A Print Buyer's Perspective (Weblog) by Matthew Parker on 06-30-2011

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Why you should choose a printer on more than price

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