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Now Ipex must excel without HP

HP's decision not to exhibit at Ipex has left a fair few people in a state of stunned disbelief. To go from being the largest exhibitor to not exhibiting at all in one show cycle is unusual to say the least. Unprecedented, even. Looking at the current Ipex floorplan it's easy to see the gap where...

Posted to Printer’s Devil – it’s in the detail (Weblog) by Jo Francis on 06-25-2012
Why print providers make the best multi-channel suppliers

Do you remember the tale of the tortoise and the hare. And how everybody wrote the tortoise off. The tortoise was seen as having no hope of being number one. But the tortoise ended up a winner. Sometimes it feel like print has been written off as well And you’d think that one place where you would feel...

Posted to A Print Buyer's Perspective (Weblog) by Matthew Parker on 11-11-2011
Print buyers: is your environmentally friendly printer really environmentally friendly?

A better world. Higher living standards. A new future. Politicians promise a lot. But do you really believe everything that they say? Or do you just think politicians blow a load of hot air? Let’s face it; there are quite a few politicians out there that offer us a lot. But do they really deliver? Just...

Posted to A Print Buyer's Perspective (Weblog) by Matthew Parker on 08-12-2011
Why you should choose a printer on more than price

I love my phone. I love the keyboard. I love the navigation software. I love the way it reads my e-mails to me. These are all features which I willingly pay extra for. I don’t just choose my phone on price. So why do we choose a print supplier on price? If the print you buy is no more than a valueless...

Posted to A Print Buyer's Perspective (Weblog) by Matthew Parker on 07-15-2011
Why print buyers must remain in control of print specification

Would you build a house without an architect? Would you fly in a plane without a pilot? Go to a restaurant without a chef? Or have an operation without a surgeon? So why would you specify print without involving a print buyer? But this is a situation that many print buyers let happen! They take instructions...

Posted to A Print Buyer's Perspective (Weblog) by Matthew Parker on 06-30-2011
Price matrices: how much time can they save you?

I hate vacuuming. But I have a little secret. My secret is that no-one really notices if you don’t vacuum all the corners of a room. So I achieve 80% of the results of a really thorough vacuum in just 20% of the time! The 80/20 rule (also called the Pareto rule) is a common way of achieving efficiency...

Posted to A Print Buyer's Perspective (Weblog) by Matthew Parker on 05-20-2011
Three reasons why your print prices will rise

The birds are singing. Daffodils and primroses are in flower. It is beginning to be possible to have lunch outside. The seasons are finally changing and spring is here. But for print buyers there is another less welcome change. Print prices are on the rise Not all buyers have come across price rises...

Posted to A Print Buyer's Perspective (Weblog) by Matthew Parker on 04-08-2011
Five strategies for print buyers to survive in a changing world

Jdf Pdf QR codes Augmented reality 12647 Reduced makeready Hyper-mega-quicka-turbo-boosted-interpolated Like bees to a honeypot we are drawn to the latest technology. The print industry is obsessed by technology. Every time a printer rings me up I suffer a long monologue on the brilliance of their latest...

Posted to A Print Buyer's Perspective (Weblog) by Matthew Parker on 03-25-2011
Is your company missing the value of print?

The nuclear cloud has reached Australia. With the arrival of the cloud, no options for living are left. One by one, the inhabitants of Australia take their suicide pills. It is the only way to avoid a long drawn out death by radiation sickness. You may have read a book by Nevil Shute. The novel is called...

Posted to A Print Buyer's Perspective (Weblog) by Matthew Parker on 03-11-2011
Choclatier goes nuts & milks health fears

Print is primarily designed to convey a message. However, not all messages are born equal as Cadbury demonstrated by including the warning ‘Contains milk’ on a chocolate bar that is not only called Dairy Milk, but carries a picture of the brand’s ‘glass and a half’ of milk being poured into a chocolate...

Posted to Post Script (Weblog) by Tom Hall on 01-30-2009

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