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Why print buyers must remain in control of print specification

Would you build a house without an architect? Would you fly in a plane without a pilot? Go to a restaurant without a chef? Or have an operation without a surgeon? So why would you specify print without involving a print buyer? But this is a situation that many print buyers let happen! They take instructions...

Posted to A Print Buyer's Perspective (Weblog) by Matthew Parker on 06-30-2011

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© MA Business & Leisure Limited 2013. Published by MA Business & Leisure Limited, Jesses Farm, Snow Hill, Dinton, SP3 5HN, a company registered in England and Wales no. 02923699. MA Business & Leisure is part of the Mark Allen Group.

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Why print buyers must remain in control of print specification

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